Coors Light Beer Patch

Description

This listing is for Coors Light Beer Patch.
This brand new patch measures approximately 3" wide by 2" high.  Great to add to any patch denim jacket or hat or just to your patch collection!
Coors Light is a 4.2% ABV light beer brewed in Golden, Colorado; Albany, Georgia; Elkton, Virginia; Fort Worth, Texas; Irwindale, California; Moncton, New Brunswick; and Milwaukee, Wisconsin. It was first produced in 1978 by the Coors Brewing Company.
The beer has a "Cold Certified" label which turns the mountains on the label from white to blue when the beer's temperature is lowered to 39 °F (4 °C). Coors Light has a "mountain icon" to represent the beer in place of the logo. The icon is a stylized drawing of a mountain with two peaks. In Australia Coors Light is labelled as Coors.
History: Adolph Coors was born in 1847 in a German town known today as Wuppertal-Oberbarmen. At the age of 14 he began working at the Henry Wenker Brewery in Dortmund. Adolph Coors considered water to be the key ingredient for a perfect beer. Therefore, he decided to locate Adolph Coors Company in Golden, Colorado in 1873. The Rocky Mountains are the primary source of the water used in its beer.
Marketing and advertising: There were a number of trends occurring in the mid-1970s. Health was one of the most discussed topics in the American population. The baby-boomer generation was reaching their drinking age, and therefore they gave the beer drinking demographic a shift. They were concerned about their health, but they also wanted to drink beer. There was a growing interest in low-calorie beverages. In 1975, light beers made up only 1% of beer consumption in the United States, and by 1994, they accounted for 35% of all domestic beer sold in the United States. In 1978, Coors introduced the popular Coors Light brand.
Coors Light advertisings highlight the quality of the beer as the most refreshing place on earth. Additionally, Coors Light ads are designed to target young demographics. The stories behind the ads seek to capture the attention of young people, situating them in cool places they would like to be. Cavalry Agency out of Chicago, IL, is the current Advertising Agency for Coors Light. They are responsible for the 'Reach For The Cold' Campaign featuring the Coors Light Explorers. Additionally, on April 2013, the agency produced a Digital Video for Coors Light ad known as Coors Light the brewer ambushes a summer pool party with the frosty taste of winter. The T.V. ad was considered the ad of the week in the Adweek publication.
Containers and packaging: The brewery introduced the “perfect shot of refreshment” under the slogan of a “Silver Bullet”; a symbol of the silver can where the beer was packaged. In May 2013, the Coors Light aluminum pint, featuring Ball Corporation Alumi-Tek® bottle, has been awarded a Gold Award from The Packaging Association (PAC) and was chosen as the Canadian Packaging Consumers Voice Award winner at the recent PAC Leadership Awards. The Coors Light aluminum pint was selected for its eye-catching graphics, recyclability and the convenience of the bottle's wide mouth and resealable closure.
Controversial can advertising claims: On August, 2013, the advertising industry’s self-regulatory unit referred Miller Coors’ ad claims to the Federal Trade Commission (FTC). The claims that the FTC considered ad challenging included, “the world's most refreshing can," "beer on the inside, science on the outside" and "smoother, more refreshing pour," implying that the can was somehow technologically superior to other beer cans and provides a more refreshing beverage experience. According to the National Advertising Division (NAD), Miller Coors declined to provide a substantive response to the challenge. Miller Coors defended the claims as either puffery or truthful. The company also told NAD that the TV, radio and digital campaigns would be permanently discontinued by the end of September 2013.
International markets: In order to expand Molson Coors brand portfolio outside of its major markets (US, UK, Canada), Molson Coors established Molson Coors International in 2008. MCI operates in three primary regions; Asia, Europe, Latin America and the Caribbean. Coors Light, as a signature brand of Molson Coors, was introduced in the new markets. The world's sixth-largest brewer, which also makes Molson Canadian, Carling and Blue Moon, was trying to diversify beyond its core markets.
Awards and sponsorship: In 2005, Coors light was awarded with a silver medal in the Great American Beer Festival in the American-Style Light Lager category. MillerCoors' title sponsorship of the newly created Coors Light National Hockey League Stadium Series. MillerCoors' sponsorship of the stadium series is part of the beer company’s seven-year, 5M deal signed with the NHL in February 2011, the league’s most financially lucrative sponsorship ever. In 2013, MillerCoors owned Coors Light inked a year-long deal with Turner Broadcasting, which includes a sponsorship of the NASCAR Mobile applications. Coors Light uses the sponsorship with in-application banners and content to connect with NASCAR’s core demographic of sports fans. The initiative builds on Coors Light’s previous mobile initiatives to target consumers by demographic.
Please see our other listings as we have many related items and various other treasures you may be interested in!!!  I do combine winning auctions for savings on shipping and try to keep shipping charges as close to accurate as possible.  Thanks for visiting our listings and especially for bidding!!!